:root {
  --bg: #f5ede3;
  --bg-alt: #ede5d8;
  --fg: #1a1a1a;
  --fg-muted: #6b6560;
  --accent: #1a1a1a;
  --white: #ffffff;
  --border: rgba(26,26,26,0.12);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4, blockquote {
  font-family: 'Playfair Display', Georgia, serif;
  font-weight: 600;
  line-height: 1.2;
}

/* Nav */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 24px 48px;
  border-bottom: 1px solid var(--border);
}
.nav-logo {
  font-family: 'Playfair Display', serif;
  font-size: 18px;
  font-weight: 700;
  letter-spacing: 0.02em;
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

/* Hero */
.hero {
  padding: 96px 48px 80px;
  max-width: 880px;
}
.hero-eyebrow {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--fg-muted);
  margin-bottom: 28px;
}
.hero-headline {
  font-size: clamp(40px, 5.5vw, 72px);
  font-weight: 700;
  margin-bottom: 28px;
  line-height: 1.08;
}
.hero-sub {
  font-size: 17px;
  color: var(--fg-muted);
  max-width: 520px;
  margin-bottom: 16px;
  line-height: 1.7;
}
.hero-lead {
  font-size: 18px;
  max-width: 560px;
  margin-bottom: 56px;
  line-height: 1.6;
}
.hero-stats {
  display: flex;
  gap: 56px;
}
.stat {
  display: flex;
  flex-direction: column;
}
.stat-num {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 700;
  line-height: 1;
  margin-bottom: 6px;
}
.stat-label {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.02em;
}

/* Section labels */
.section-label {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.section-title {
  font-size: clamp(28px, 3.5vw, 48px);
  margin-bottom: 48px;
  line-height: 1.15;
}

/* Formula */
.formula {
  padding: 80px 48px;
  background: var(--white);
}
.actives-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
  gap: 2px;
  border: 1px solid var(--border);
  margin-bottom: 40px;
}
.active-card {
  padding: 28px 24px;
  border: 1px solid var(--border);
}
.active-icon {
  font-size: 20px;
  color: var(--fg-muted);
  margin-bottom: 12px;
}
.active-card h3 {
  font-family: 'DM Sans', sans-serif;
  font-size: 14px;
  font-weight: 500;
  margin-bottom: 8px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.active-card p {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.6;
}
.formula-note {
  font-size: 14px;
  color: var(--fg-muted);
  border-top: 1px solid var(--border);
  padding-top: 24px;
}

/* Freshness */
.freshness {
  padding: 80px 48px;
  background: var(--bg);
}
.comparison {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--fg);
  margin-bottom: 36px;
}
.comp-col {
  padding: 36px 32px;
}
.comp-col--standard {
  border-right: 1px solid var(--fg);
  background: var(--bg-alt);
}
.comp-label {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 20px;
  color: var(--fg-muted);
}
.comp-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.comp-list li {
  font-size: 15px;
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.comp-metric {
  font-weight: 500;
}
.potency-note {
  font-size: 15px;
  color: var(--fg-muted);
  padding: 20px 24px;
  border: 1px solid var(--border);
  background: var(--white);
}

/* Ritual */
.ritual {
  padding: 80px 48px;
  background: var(--fg);
  color: var(--white);
}
.ritual .section-label { color: rgba(255,255,255,0.45); }
.ritual .section-title { color: var(--white); }
.ritual-sub {
  font-size: 18px;
  color: rgba(255,255,255,0.65);
  margin-bottom: 56px;
}
.ritual-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border: 1px solid rgba(255,255,255,0.15);
  margin-bottom: 64px;
}
.ritual-step {
  padding: 36px 28px;
  border-right: 1px solid rgba(255,255,255,0.15);
}
.ritual-step:last-child { border-right: none; }
.ritual-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px;
  font-weight: 700;
  color: rgba(255,255,255,0.25);
  margin-bottom: 16px;
}
.ritual-step p {
  font-size: 15px;
  color: rgba(255,255,255,0.75);
  line-height: 1.6;
}
.ritual-context {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
  padding-top: 48px;
  border-top: 1px solid rgba(255,255,255,0.1);
}
.context-item h4 {
  font-family: 'DM Sans', sans-serif;
  font-size: 13px;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: rgba(255,255,255,0.5);
  margin-bottom: 12px;
  margin-top: 0;
}
.context-item p {
  font-size: 15px;
  color: rgba(255,255,255,0.75);
  line-height: 1.6;
}

/* Testimonials */
.testimonials {
  padding: 80px 48px;
  background: var(--bg);
}
.reviews-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-bottom: 32px;
}
.review-card {
  background: var(--white);
  padding: 32px;
  border: 1px solid var(--border);
}
.review-quote {
  font-family: 'Playfair Display', serif;
  font-size: 17px;
  line-height: 1.6;
  font-style: italic;
  margin-bottom: 20px;
  color: var(--fg);
}
.review-author {}
.author-name {
  font-size: 14px;
  font-weight: 500;
  margin-bottom: 2px;
}
.author-meta {
  font-size: 13px;
  color: var(--fg-muted);
}
.tester-note {
  font-size: 13px;
  color: var(--fg-muted);
  text-align: center;
  letter-spacing: 0.04em;
}

/* Founder */
.founder {
  padding: 80px 48px;
  background: var(--white);
}
.founder-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
blockquote {
  font-size: 22px;
  line-height: 1.5;
  font-style: italic;
  margin-bottom: 20px;
}
.founder-name {
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--fg-muted);
}
.founder-origin h3 {
  font-family: 'DM Sans', sans-serif;
  font-size: 14px;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--fg-muted);
  margin-bottom: 20px;
  margin-top: 0;
}
.founder-origin p {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 16px;
}
.founder-tagline {
  font-family: 'Playfair Display', serif;
  font-size: 18px;
  font-style: italic;
  color: var(--fg);
  padding-top: 16px;
  border-top: 1px solid var(--border);
}

/* Closing */
.closing {
  padding: 96px 48px;
  background: var(--fg);
  color: var(--white);
  text-align: center;
}
.closing h2 {
  font-size: clamp(28px, 3.5vw, 48px);
  color: var(--white);
  margin-bottom: 28px;
  line-height: 1.2;
}
.closing p {
  font-size: 17px;
  color: rgba(255,255,255,0.6);
  max-width: 520px;
  margin: 0 auto 16px;
  line-height: 1.7;
}
.closing p:last-child {
  font-size: 15px;
  color: rgba(255,255,255,0.4);
}

/* Footer */
.footer {
  padding: 36px 48px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-top: 1px solid var(--border);
  background: var(--bg);
}
.footer-brand {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-weight: 700;
}
.footer-contact {
  font-size: 14px;
  color: var(--fg-muted);
}
.footer-legal {
  display: flex;
  gap: 24px;
  font-size: 13px;
  color: var(--fg-muted);
}

/* Responsive */
@media (max-width: 768px) {
  .nav { padding: 20px 24px; }
  .hero { padding: 56px 24px 48px; }
  .hero-stats { gap: 32px; }
  .stat-num { font-size: 36px; }
  .formula, .freshness, .ritual, .testimonials, .founder, .closing { padding: 56px 24px; }
  .comparison { grid-template-columns: 1fr; }
  .comp-col--standard { border-right: none; border-bottom: 1px solid var(--fg); }
  .ritual-steps { grid-template-columns: 1fr; }
  .ritual-step { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.15); }
  .ritual-context { grid-template-columns: 1fr; gap: 28px; }
  .reviews-grid { grid-template-columns: 1fr; }
  .founder-inner { grid-template-columns: 1fr; gap: 40px; }
  .footer { flex-direction: column; gap: 16px; text-align: center; }
  .footer-legal { justify-content: center; }
}